Founded in 2019, our collection is built on the principle of personalisation, ensuring each piece is uniquely tailored to its recipient.
Born from a desire to elevate the art of gifting, Story of Elegance is a British luxury greeting card and stationery brand that blends timeless design with contemporary craftsmanship. With a firm commitment to spreading positivity, we believe in the power of thoughtful gifting.
Craftsmanship
Well renowned for our greeting cards, our collections are designed in London, UK and Made in England. Using only high-quality materials and traditional methods, our designs are foiled and crafted by hand. Through the use of traditional block plates and artisanal methods in our packaging and stationery, we highlight the quality of British craftsmanship. We source all our production and packaging materials here in the UK and use FSC mix and certified paper.
Innovation
Rather than traditional birthday cards or anniversary cards, we’ve designed a range of greeting cards for all occasions that celebrate life: from friendship and love to thank you and congratulations. We’ve thought carefully about the wording too, so each card feels like a highly personal message from you to a loved one.
Vision
Our brand wish is for all our customers to feel inspired, seen, heard and special when purchasing or receiving our range, in addition to appreciating the look and feel. Central to our brand's ethos and values is the belief in spreading positivity through acts of giving and thoughtful gifting, a principle that shines through in all our collections.
